Sellers Dos And Donts Of Homebuyer Incentives

Sellers Dos And Donts Of Homebuyer Incentives

Sellers Do’s and Don’ts of Homebuyer Incentives

Image title

Be sure you’re sending the right message to buyers when you throw in a homebuyer incentive to encourage

them to purchase your home.

When you’re selling your home, the idea of adding a sweetener to the transaction — whether it’s a decorating allowance, 

a home warranty, or a big-screen TV — can be a smart use of marketing funds. To ensure it’s not a big waste, follow these do’s and don’ts:

Do use homebuyer incentives to set your home apart from close competition.  If all the sale properties in your neighborhood have the

 same patio, furnishing yours with a luxury patio set and stainless steel BBQ that stay with the buyers will make your home stand out.

compensate for flaws with a homebuyer incentive. If your kitchen sports outdated floral wallpaper, a $2,000 decorating allowance

may help buyers cope. If your furnace is aging, a home warranty may remove the buyers’ concern that they’ll have to pay thousands 

of dollars to replace it right after the closing.

Don’t use a homebuyer incentive to mask a too-high price.
A buyer may think your expensive homebuyer incentive — like a high-end TV

or a luxury car — is a gimmick to avoid lowering your sale price. Many top real estate agents will tell you to list your home at a more competitive

 price instead of offering a homebuyer incentive. A property that’s priced a hair below its true value will attract not only buyers but also buyers’

agents, who’ll be giddy to show their clients a home that’s a good value and will sell quickly.

If you’re convinced a homebuyer incentive will do the trick, choose one that adds value or neutralizes a flaw in your home. Addressing buyers’ 

concerns about your home will always be more effective than offering buyers an expensive toy.


Connie Quinn Headshot
Phone: 714-328-2173
Dated: August 8th 2018
Views: 459
About Connie: My goal is to exceed your expectations by delivering results that are accompanied by a high degree o...

Property Search

RSS Feed

View our latest blog posts in your RSS reader. Click here to access. RSS

Search Blog

Recent Blogs

Sellers Dos And Donts Of Homebuyer Incentives - Sellers Do’s and Don’ts of
ForSale By OWNER Do You Save MONEY - Do You Net More Money When
SOLD In One Weekend Take A Look -         ; &

Saved Properties

This is a list of your favorite properties. We will email you if a property is reduced or leaves the market.

Click 'Save' to add a property to this list.

Register / Login

New & returning visitors please enter your information to login.

By clicking 'register' you are agreeing to our terms of use & giving us expressed written consent to contact you.

Questions? Comments? Complaints?

This message will go directly to the head of our team.

Location & Address

Connie Quinn
377 East Chapman Ave Suite 200
Placentia , CA

Other Locations