Sellers Dos And Donts Of Homebuyer Incentives

Sellers Dos And Donts Of Homebuyer Incentives

Sellers Do’s and Don’ts of Homebuyer Incentives

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Be sure you’re sending the right message to buyers when you throw in a homebuyer incentive to encourage


them to purchase your home.


When you’re selling your home, the idea of adding a sweetener to the transaction — whether it’s a decorating allowance, 


a home warranty, or a big-screen TV — can be a smart use of marketing funds. To ensure it’s not a big waste, follow these do’s and don’ts:



Do use homebuyer incentives to set your home apart from close competition.  If all the sale properties in your neighborhood have the


 same patio, furnishing yours with a luxury patio set and stainless steel BBQ that stay with the buyers will make your home stand out.



Do
compensate for flaws with a homebuyer incentive. If your kitchen sports outdated floral wallpaper, a $2,000 decorating allowance


may help buyers cope. If your furnace is aging, a home warranty may remove the buyers’ concern that they’ll have to pay thousands 


of dollars to replace it right after the closing.



Don’t use a homebuyer incentive to mask a too-high price.
A buyer may think your expensive homebuyer incentive — like a high-end TV


or a luxury car — is a gimmick to avoid lowering your sale price. Many top real estate agents will tell you to list your home at a more competitive


 price instead of offering a homebuyer incentive. A property that’s priced a hair below its true value will attract not only buyers but also buyers’


agents, who’ll be giddy to show their clients a home that’s a good value and will sell quickly.

If you’re convinced a homebuyer incentive will do the trick, choose one that adds value or neutralizes a flaw in your home. Addressing buyers’ 


concerns about your home will always be more effective than offering buyers an expensive toy.

KCM


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Phone: 714-328-2173
Dated: August 8th 2018
Views: 459
About Connie: My goal is to exceed your expectations by delivering results that are accompanied by a high degree o...

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